According to the South Africa Mobile Report 2017 Samsung has remained South Africa’s favourite smartphone brand.
The report by Effective Measure and the Interactive Advertising Bureau (IAB) is based on a survey of nearly 5 000 mobile internet users across South Africa. In the survey it was discovered that Sasmung is four times more popular with consumers than the closest competitor.
Director of Integrated mobility at Samsung, Craige Fleischer said that he was not surprised with the popularity of the Samsung smartphone. He added that added that people recognise Samsung as a leader in the market. Their devices also closely match the needs of consumers. Fleischer also said that Samsung has always focused on innovation.
The importance of mobile connectivity to consumers is highlighted by the fact that some 78% of those surveyed indicated that the last time they accessed the Internet via their phone was just the day before. The survey also revealed that 35% of the respondents reach for their cell phone to browse the internet first thing in the morning and a further 36% browse on their phone while also watching TV. Surprisingly 13% even admitted to connecting while in the bathroom.
The figures above are also attributed to the devices from Samsung having a phone display and user interface that are optimised to make browsing the internet easy as possible. This research can only lead to one conclusion which is mobile has well and truly become a daily part of our lives. We rely on them in our daily lives.
One of the most interesting statistics was the increasing number of South Africans who are happy using their phone to purchase items.
Everything from airtime (47%) to apps (25%), books (11%) and concert or event tickets (10%) has been purchased by users in the past year, with a total of two thirds of consumers admitting to having purchased something using their phone.
Fleischer was happy with the results of the survey. He also added that recognising how smartphones have become an integral part our lives makes Samsung keep on working on improving their devices. Samsung will continue to innovate and deliver better and more sophisticated devices to its users, to enable them to access and enjoy the Internet in new and exciting ways.