Channing Tatum is launching his new brand of vodka called Born and Bred. The Magic Mike star is excited about having his own liquor. In an interview with Bon Appetit, Tatum said he wanted cause a little havoc, get into some trouble, get into some safe manageable mischief. He also added that on the inside label, once you drink the vodka down or if you get your eye really close to the bottle it says ‘Cross my heart and hope for mischief’ Born and Bred is an 80 proof drink made from glacial water and Idaho potatoes. Channing Tatum considers this vodka as an informal drink suitable for casual gatherings and impromptu situations.
The Magic Mike star got the idea to make his own vodka when he first tried Grand Teton Distillery vodka during a taste test. In his interview he said he was having a drink with his buddy Jack and started wondering why all the vodka’s were from somewhere foreign. Channing Tatum went on to say that they discussed that it would be nice to have American vodka. At this point they had no intention of jumping into the business of making liquor.
After this Tatum and his buddy went on a search to find good American vodka. For them the results were disappointing as they only liked about three out of the 25 or so they tried. Grand Teton became their favourite because of the smooth taste to it. Of the vodka he also added that he likes the cool feeling in your mouth and the aftertaste doesn’t burn. After this they met with the company in Driggs, Idaho. The result was Born and Bred.
Channing Tatum is excited about having his own vodka line. Looking at how his life has changed over the years he said he is a stripper that became and actor and is now working in vodka. He said nothing surprised him anymore.